Hello, I'm Sander Dalhuisen

MetricHauz is a first-party attribution and server-side tracking platform built for modern marketers, agencies and ecommerce brands navigating a fragmented data landscape. As privacy updates and browser restrictions continue to disrupt attribution, MetricHauz helps businesses regain visibility over what’s actually driving performance.

Built as the infrastructure layer between websites and advertising platforms, MetricHauz simplifies conversion tracking, attribution and event forwarding across platforms like Meta, Google and TikTok. The focus is simple: cleaner data, stronger attribution and smarter marketing decisions without unnecessary complexity.

Unofficial Run Club is a community-first running movement built around culture, connection and showing up before the city wakes. What started as a grassroots run club has evolved into a platform that blends movement, events, content and partnerships in a way that feels genuinely embedded in modern running culture.

From weekly community runs and large-scale activations to branded experiences and social storytelling, Unofficial exists at the intersection of sport, creativity and community. We create experiences that people want to be part of, not just attend, while building one of Australia’s most culturally connected running communities.